TY  - BOOK
AU  - Prohalad,C.K.
AU  - Ramaswamy,Venkatram
TI  - The future of competition: co-creating unique value with customers
SN  - 1578519535
PY  - 2004///
CY  - Boston, Mass
PB  - Haward Business
KW  - Competition
KW  - Local
KW  - Success in business
KW  - Economic value added
KW  - Strategic planning
KW  - Customer services
KW  - Customer relations
N1  - The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future
ER  -