Prohalad, C. K. <br/><br/>
The future of competition  co-creating unique value with customers 
C.K. Prahalad, Venkat Ramaswamy. 
 - Boston, Mass  Haward Business  c2004. 
 - xiii, 256 p.  ill.  24 cm. 
<br/><br/>The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future. 
<br/><br/><label>ISBN: </label>1578519535  29.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition<br/>Success in business<br/>Economic value added.<br/>Strategic planning<br/>Customer services<br/>Customer relations