00903nam a2200241Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085050002500100082002600125245004400151250001200195260003700207300004300244490005700287504005100344650002900395700003300424999001900457952018500476279467BIBL20160527195751.0060913s2002 maua b 00110 eng  a 12595516 a00724107520 aHF5415b.M29474 20020 a658.8bM3455 200222100aMarketingcRoger A. Kerin ... [et al.]. a7th ed.0 aBostonbMcGraw-Hill/Irwinc2002. axliii, 741 p.bill. (some col.)c29cm. 0aIrwin/McGraw-Hill series in marketing2Local9116161 aIncludes bibliographical references and index. 0aMarketing2Local913116510aKerin, Roger A.2LEMB942528 c200976d200976 00102ddc406658_800000000000000_M3455_2002708abl9281528a1b1c17d2016-05-27eInterbooksg49.95i400713l0o658.8 M3455 2002p60000010023163r2016-05-27 00:00:00xr:279467y6