TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0072410752
AV  - HF5415 .M29474 2002
U1  - 658.8 21
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -