Marketing 
Roger A. Kerin ... [et al.]. 
 - 7th ed. 
 - Boston  McGraw-Hill/Irwin  2002. 
 - xliii, 741 p.  ill. (some col.)  29cm. 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072410752 
<br/><br/><label>LCCN: </label>12595516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29474 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M3455 2002