TY  - BOOK
AU  - Rayport,Jeffrey F.
AU  - Jaworski,Bernard J.
TI  - Muestre su mejor cara: revolucionando el servicio al cliente como ventaja competitiva
SN  - 8423423271
PY  - 2005///
CY  - Bilbao
PB  - Ediciones DEUSTO
KW  - Customer services
KW  - Management
KW  - Local
KW  - Competition
KW  - Service industries
KW  - Technological innovations
N1  - Translation of: Best face forward : why companies must improve their service interfaces with customers; Includes bibliographical references
ER  -