00902nam a2200205Ia 450000100070000000500170000700800410002402000220006510000310008724000320011824501740015026000370032430000190036150001080038050400410048865000420052965000230057165000700059470000320066427938620160527195740.0061024t2005    sp            000 0 spa d  a8423423271c33.451 aRayport, Jeffrey F.2Local10aBest face forward.lSpanish10aMuestre su mejor carabrevolucionando el servicio al cliente como ventaja competitivacJeffrey F. Rayport y Bernard J. Jaworski ; traducción de: Marta García Madera.  aBilbaobEdiciones DEUSTOcc2005.  a270 p.c24 cm.  aTranslation of: Best face forward : why companies must improve their service interfaces with customers.  aIncludes bibliographical references. 0aCustomer servicesxManagement.2Local 0aCompetition2Local 0aService industriesxTechnological innovationsxManagement.2Local10aJaworski, Bernard J.2Local