TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.,Jr
TI  - Strategic marketing
T2  - The Irwin series in marketing
SN  - 0072466650
AV  - HF5415 .C6944 2006
U1  - 658.8/02 19
PY  - 2006///
CY  - Burr Ridge, Illnois
PB  - Irwin
KW  - Marketing
KW  - Decision making
KW  - Local
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -