Cravens, David W. <br/><br/>
Strategic marketing 
David W. Cravens 
 - 8th ed. 
 - Burr Ridge, Illnois  Irwin  c2006. 
 - xvii, 679 p.  ill.  26 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0072466650  112.50 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management--Case studies.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C6944 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/02