Newsom, Doug. <br/><br/>
This is PR  the realities of public relations 
Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. 
 - 6th ed. 
 - Belmont, CA  Wadsworth Pub. Co.  c1996. 
 - xii, 596 p.  ill. (some col.)  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534228909 (alk. paper) 
<br/><br/><label>LCCN: </label>95019171  
<br/><br/><label>Nat. Bib. No.: </label>GBA3-30627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>LC Class. No.: </label>HM263  / .N49 1996 
<br/><br/><label>Dewey Class. No.: </label>659.2  / N558t6