TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Contemporary marketing research
SN  - 0314061223 (alk. paper)
AV  - HF5415.2 .M382 1996
U1  - 658.83 20
PY  - 1996///
CY  - Minneapolis/St. Paul
PB  - West Pub. Co.
KW  - Marketing research
KW  - Local
N1  - Includes bibliographical references (p. [E1]-E13) and index
ER  -