00749nam a2200229Ia 4500001000700000003000600007005001700013008004100030010001500071020002800086040002000114050002500134082002400159100002800183245007000211250001200281260004800293300004900341504006500390650003000455700003400485279193OCoLC20160527195711.0950412s1996    mnua     b    001 0 eng    a 95008926   a0314061223 (alk. paper)  aDLCcDLCdNLGGC00aHF5415.2b.M382 199600a658.83bM1341c32201 aMcDaniel, Carl D.2LEMB10aContemporary marketing researchcCarl McDaniel, Jr., Roger Gates.  a3rd ed.  aMinneapolis/St. PaulbWest Pub. Co.cc1996.  axxxii, 783 [37] p.bill. (some col.)c27 cm.  aIncludes bibliographical references (p. [E1]-E13) and index. 0aMarketing research2Local1 aGates, Roger H.d1942-2Local