McDaniel, Carl D. <br/><br/>
Contemporary marketing research 
Carl McDaniel, Jr., Roger Gates. 
 - 3rd ed. 
 - Minneapolis/St. Paul  West Pub. Co.  c1996. 
 - xxxii, 783 [37] p.  ill. (some col.)  27 cm. 
<br/><br/>Includes bibliographical references (p. [E1]-E13) and index. 
<br/><br/><label>ISBN: </label>0314061223 (alk. paper) 
<br/><br/><label>LCCN: </label>95008926  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M382 1996 
<br/><br/><label>Dewey Class. No.: </label>658.83  / M1341c3