TY  - BOOK
AU  - Dyer,Davis
AU  - Dalzell,Frederick
AU  - Olegario,Rowena
TI  - Procter & Gamble (Rising Tide): 165 años construyendo una marca
SN  - 9580487715
AV  - HD9999.S74 P738 2004
U1  - 338.767 22
PY  - 2005///
CY  - Bogotá
PB  - Grupo Editorial Norma
KW  - Procter & Gamble Company
KW  - History
KW  - Local
KW  - Brand name products
KW  - United States
KW  - Case studies
KW  - Soap trade
KW  - Product management
UR  - http://www.loc.gov/catdir/toc/ecip048/2003019396.html
ER  -