Dyer, Davis. <br/><br/>
Procter & Gamble (Rising Tide)  165 años construyendo una marca 
Davis Dyer, Frederick Dalzell, Rowena Olegario ; traducción : Adriana de Hassan. 
 - Bogotá  Grupo Editorial Norma  c2005. 
 - xxv, 717 p.  ill. (some col.)  23 cm. 
<br/><br/><label>ISBN: </label>9580487715 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Procter & Gamble Company--History.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--United States.--Case studies.<br/>Soap trade--History.--United States<br/>Product management--United States.--Case studies.
<br/><br/><label>LC Class. No.: </label>HD9999.S74  / P738 2004 
<br/><br/><label>Dewey Class. No.: </label>338.767  / D9961r E