@book{200135,
	author = {Kim, W. Chan. and Mauborgne, Renée.},
	title = {La estrategia del océano azul},
	publisher = {Grupo Editorial Norma},
	year = {c2005.},
	address = {Bogotá},
	url = {http://www.loc.gov/catdir/toc/ecip0422/2004020857.html}
}