TY  - BOOK
AU  - Pauwels,Pieter
AU  - Ruyter,Ko de
TI  - Research on international service marketing: a state of the art
T2  - Advances in international marketing
SN  - 0762311851 (hd.bd.)
AV  - HF1009.5 .A38 v.15
U1  - 658.84 22
PY  - 2005///
CY  - Amsterdam, Boston
PB  - Elsevier
KW  - Service industries
KW  - Marketing
KW  - Local
KW  - Commerciële dienstverlening
KW  - gtt
KW  - Dienstensector
KW  - International marketing
KW  - Export Marketing
KW  - LEMB
N1  - State of the art report; Includes bibliographical references and index
ER  -