Research on international service marketing a state of the art
guest edited by Pieter Pauwels and Ko de Ruyter.
- 1st ed.
- Amsterdam Boston Elsevier c2005.
- ix, 197 p. ill. 24 cm.
- Advances in international marketing v. 15 1474-7979 .
State of the art report.
Includes bibliographical references and index.
0762311851 (hd.bd.)
GBA551660
Service industries--Marketing. Commerciƫle dienstverlening. Dienstensector. International marketing. Export Marketing