TY  - BOOK
AU  - Woodside,Arch G.
TI  - Evaluating marketing actions and outcomes
T2  - Advances in business marketing & purchasing
SN  - 0762310464 (acid-free paper)
AV  - HF5415.13 .E895 2003
U1  - 658.8 22
PY  - 2003///
CY  - Oxford
PB  - Elsevier
KW  - Marketing
KW  - Management
KW  - Local
KW  - Organizational effectiveness
KW  - Total quality management
KW  - Customer relations
N1  - Includes bibliographical references
ER  -