Evaluating marketing actions and outcomes 
edited by Arch G. Woodside. 
 - Oxford  Elsevier  2003. 
 - viii, 663 p.  24 cm. 
 - Advances in business marketing & purchasing  v. 12 .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0762310464 (acid-free paper) 
<br/><br/><label>LCCN: </label>2003049542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Organizational effectiveness<br/>Total quality management<br/>Customer relations--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .E895 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8  / E9212