TY  - BOOK
AU  - Pelton,Lou E.
AU  - Strutton,David
AU  - Lumpkin,James R.
TI  - Canales de marketing y distribución comercial: un enfoque de administración de relaciones
SN  - 9701050894
PY  - 2005///
CY  - México
PB  - McGraw-Hill Interamericana
KW  - Marketing channels
KW  - Local
KW  - Relationship marketing
N1  - Translation of: Marketing channels : a relationship management approach; Includes bibliographical references and index
ER  -