Canales de marketing y distribución comercial
un enfoque de administración de relaciones
Marketing channels. Spanish
Pelton, Lou E.
creator
Strutton, David.
Lumpkin, James R.
text
mx
México
McGraw-Hill Interamericana
c2005
2005
2. ed.
monographic
spa
xxiii, 580 p. ill. 24 cm.
Lou E. Pelton, David Stutton, James R. Lumpinkin ; revisión técnica: Ivonne Raso Arcuate, Iván M. Barreiro Díaz, Irma López Espinosa ; traducción de: María del Carmen Hano Roa, Joaquín Ramos Santalla, José Julián Díaz Díaz.
Translation of: Marketing channels : a relationship management approach.
Includes bibliographical references and index.
Marketing channels
Relationship marketing
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