01053nam a2200217Ia 450000100070000000500170000700800410002402000220006510000260008724000330011324503470014625000110049326000490050430000320055350000770058550400510066265000300071365000350074370000280077870000290080627701520160527195207.0060302t2005    mx a          001 0 spa d  a9701050894c35.001 aPelton, Lou E.2Local10aMarketing channels.lSpanish10aCanales de marketing y distribución comercialbun enfoque de administración de relacionescLou E. Pelton, David Stutton, James R. Lumpinkin ; revisión técnica: Ivonne Raso Arcuate, Iván M. Barreiro Díaz, Irma López Espinosa ; traducción de: María del Carmen Hano Roa, Joaquín Ramos Santalla, José Julián Díaz Díaz.  a2. ed.  aMéxicobMcGraw-Hill Interamericanacc2005.  axxiii, 580 p.bill.c24 cm.  aTranslation of: Marketing channels : a relationship management approach.  aIncludes bibliographical references and index. 0aMarketing channels2Local 0aRelationship marketing.2Local10aStrutton, David.2Local10aLumpkin, James R.2Local