@book{198901,
	author = {Pelton, Lou E. and Strutton, David.},
	title = {Canales de marketing y distribución comercial},
	publisher = {McGraw-Hill Interamericana},
	year = {c2005.},
	address = {México},
	edition = {2. ed.},
	note = {Translation of: Marketing channels : a relationship management approach.}
}