TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach
T2  - McGraw-Hill/ Irwin series in marketing
SN  - 0072525231 (alk. paper)
AV  - HF5415.13 .M369 2005
U1  - 658.8 22
PY  - 2005///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Local
KW  - Cd Rom
KW  - Mayaguez Library
KW  - LEMB
N1  - McCarthy's name appears first on the earlier edition; Incluye CD-ROM titulado Student cd-rom to accompany Basic marketing A global- managerial approach, 15/e. Disponible en el libro; Includes bibliographical references (p. 725-787) and indexes
ER  -