01095nam a2200301Ia 4500 198670 198670 276748 OCoLC 20170427152040.0 040331s2005 mau b 001 0 eng 2004040321 0072525231 (alk. paper) DLC DLC spa pcc PUXA HF5415.13 .M369 2005 658.8 P455b 2005 22 Perreault, William D. 149871 Basic marketing a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy. 15th ed. Boston, Mass. McGraw-Hill 2005. xli, 793 [22] p. col. ill. 28 cm. 1 CD ROM (4 3/4 in.) McGraw-Hill/ Irwin series in marketing. McCarthy's name appears first on the earlier edition. Incluye CD-ROM titulado Student cd-rom to accompany Basic marketing A global- managerial approach, 15/e. Disponible en el libro. Includes bibliographical references (p. 725-787) and indexes. Marketing Management. Local 131165 Cd Rom Mayaguez Library. LEMB 38428 McCarthy, E. Jerome (Edmund Jerome) 133430 6 HF5415.13 .M369 2005 0 0 lc 0 HF_5415_130000000000000__M369_2005 0 mbl 261394 12 12 20 2016-05-27 Spanish Book 140.00 412091 0 HF5415.13 .M369 2005 50000003176616 2016-05-27 00:00:00 r:276748 6 0 0 ddc 0 658_800000000000000_P455B_2005 0 evl 261399 10 10 1 2016-05-27 gift 395715 0 658.8 P455b 2005 80000002275355 2016-05-27 00:00:00 r:276748 6