Perreault, William D. <br/><br/>
Basic marketing  a global-managerial approach 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 15th ed. 
 - Boston, Mass.  McGraw-Hill  2005. 
 - xli, 793 [22] p.  col. ill.  28 cm.  1 CD ROM (4 3/4 in.) 
 - McGraw-Hill/ Irwin series in marketing. .
<br/><br/> McCarthy's name appears first on the earlier edition.  Incluye CD-ROM titulado Student cd-rom to accompany Basic marketing A global- managerial approach, 15/e. Disponible en el libro. 
<br/><br/>Includes bibliographical references (p. 725-787) and indexes. 
<br/><br/><label>ISBN: </label>0072525231 (alk. paper) 
<br/><br/><label>LCCN: </label>2004040321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Cd Rom--Mayaguez Library.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P455b 2005