Perreault, William D. <br/><br/>
Applications in basic marketing  clippings from the popular business press 
William D. Perrault and E. Jerome McCarthy. 
 - 2004-2005 ed. 
 - Boston, Mass.  McGraw-Hill/Irwin  c2005. 
 - vii, 214 p.  ill.  26 cm. 
<br/><br/><label>ISBN: </label>0072864702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.