Arnould, Eric J. <br/><br/>
Consumers 
Eric Arnould, Linda Price, George Zinkhan. 
 - 1st ed. 
 - Boston  McGraw-Hill  c2002. 
 - xviii, 750 p.  col. ill.  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256133603 (alk. paper) 
<br/><br/><label>LCCN: </label>00066436  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .A76 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / A765c