TY  - BOOK
AU  - Ambler,Tim
TI  - Marketing and the bottom line: the marketing metrics that will pump up cash flow
SN  - 0273661949
AV  - HF5415 .A465 2003
U1  - 658.802 21
PY  - 2003///
CY  - London
PB  - FT Prentice Hall
KW  - Marketing
KW  - Cost effectiveness
KW  - Measurement
KW  - Local
KW  - Corporate profits
N1  - Previous ed.: 2000
ER  -