00781nam a2200253Ia 4500 276741 OCoLC 20160527195128.0 030602s2003 enka 001 0 eng GBA3-Y8657 0273661949 UKM UKM BAKER PUXA HF5415 .A465 2003 658.802 A493m2 21 Ambler, Tim. Local 51900 Marketing and the bottom line the marketing metrics that will pump up cash flow Tim Ambler. 2nd ed. London FT Prentice Hall 2003. xiv, 320 p. ill. 24 cm. Previous ed.: 2000. Marketing Cost effectiveness Measurement. Local 131165 Corporate profits. Local 80954 198663 198663 0 0 ddc 0 658_802000000000000_A493M2 0 evl 261344 10 10 1 2016-05-27 gift 395940 0 658.802 A493m2 80000002275454 2016-05-27 00:00:00 r:276741 6