Ambler, Tim. <br/><br/>
Marketing and the bottom line  the marketing metrics that will pump up cash flow 
Tim Ambler. 
 - 2nd ed. 
 - London  FT Prentice Hall  2003. 
 - xiv, 320 p.  ill.  24 cm. 
<br/><br/> Previous ed.: 2000. 
<br/><br/><label>ISBN: </label>0273661949 
<br/><br/><label>Nat. Bib. No.: </label>GBA3-Y8657 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Cost effectiveness--Measurement.<br/>Corporate profits.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A465 2003 
<br/><br/><label>Dewey Class. No.: </label>658.802  / A493m2