01161nam a2200313Ia 4500 276740 OCoLC 20160527195127.0 010207s2002 maua b 001 0 eng 2001030192 GBA2-23282 0072315237 (alk. paper) 0072472952 (book + CD-ROM) 0072315288 (CDROM) DLC DLC C#P UKM UBA BAKER PUXA HF5415.13 .B669 2002 658.8 M3455 2002 21 Marketing management a strategic, decision-making approach Harper W. Boyd, Jr. ... [et al.]. 4th ed. Boston, Mass. McGraw-Hill c2002. xxi, 594 p. ill. 26 cm. 1 computer optical disc (4 3/4 in.) The Mc Graw-Hill / Irwin series in marketing. Local 178767 ESTE LIBRO INCLUYE UN DISCO Includes bibliographical references and indexes. System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher. Marketing Management. Local 131165 Boyd, Harper W., Jr. Local 64660 198662 198662 0 0 ddc 0 658_800000000000000_M3455_2002 0 evl 261322 10 10 1 2016-05-27 gift 481537 0 658.8 M3455 2002 80000002431800 2016-05-27 00:00:00 c.2 r:276740 6 0 0 ddc 0 658_800000000000000_M3455_2002 0 evl 261327 10 10 1 2016-05-27 gift 399201 0 658.8 M3455 2002 80000002288127 2016-05-27 00:00:00 r:276740 6 0 0 ddc 0 658_800000000000000_M3455_2002 0 evd 261332 10 10 1 2016-05-27 399202 0 658.8 M3455 2002 80000002288135 2016-05-27 00:00:00 r:276740 3 CD