@book{198662,
	author = {Boyd, Harper W., Jr.},
	title = {Marketing management},
	publisher = {McGraw-Hill},
	year = {c2002.},
	series = {The Mc Graw-Hill / Irwin series in marketing.},
	address = {Boston, Mass.},
	edition = {4th ed.},
	note = {ESTE LIBRO INCLUYE UN DISCO}
}