Public relations  principles and practice 
[edited by] Philip J. Kitchen. 
 - 1st ed. 
 - London  Boston  International Thomson Business Press  1997. 
 - x, 325 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references (p. 307-320) and index. 
<br/><br/><label>ISBN: </label>1861520913 
<br/><br/><label>LCCN: </label>97005338  
<br/><br/><label>Nat. Bib. No.: </label>GB98-27501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>LC Class. No.: </label>HD59  / .P823 1997 
<br/><br/><label>Dewey Class. No.: </label>659.2  / P9761