01284nam a2200349Ia 4500 276737 OCoLC 20160527195127.0 990512s2000 maua b 001 0 eng 99029464 GBA0-69918 0072312211 0071169946 (pbk.) DLC DLC UKM LVB OI@ BAKER pcc PUXA HD9980.5 .Z45 2000 658.8 Z48s2 21 Zeithaml, Valarie A. Local 191908 Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner. 2nd ed. Boston Irwin/McGraw-Hill c2000. xxviii, 620 p. ill. 26 cm. Includes bibliographical references and index. Service industries Marketing. Local 168847 Marketing Local 131165 Customer services Local 83493 Bitner, Mary Jo. Local 62682 Contributor biographical information http://www.loc.gov/catdir/bios/mh042/99029464.html Publisher description http://www.loc.gov/catdir/description/mh023/99029464.html Table of contents http://www.loc.gov/catdir/toc/mh023/99029464.html 198659 198659 0 0 ddc 0 658_800000000000000_Z48S2 0 evl 261308 10 10 1 2016-05-27 gift 396002 0 658.8 Z48s2 80000002275470 2016-05-27 00:00:00 r:276737 6