Zeithaml, Valarie A. <br/><br/>
Services marketing  integrating customer focus across the firm 
Valarie A. Zeithaml, Mary Jo Bitner. 
 - 2nd ed. 
 - Boston  Irwin/McGraw-Hill  c2000. 
 - xxviii, 620 p.  ill.  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072312211 0071169946 (pbk.) 
<br/><br/><label>LCCN: </label>99029464  
<br/><br/><label>Nat. Bib. No.: </label>GBA0-69918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Marketing<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z48s2