TY  - BOOK
ED  - IntelliQuest.
ED  - American Marketing Association.
TI  - Preference structure measurement: conjoint analysis and related techniques
T2  - Marketing research technique series
SN  - 1539-3135
AV  - HF5415.32 .P74 2000
U1  - 658 13
CY  - [Chicago, Ill.?]
PB  - American Marketing Association
KW  - Consumers' preferences
KW  - Periodicals
KW  - Local
KW  - Conjoint analysis Marketing
N1  - "A guide for designing and interpreting conjoint studies."; Description based on: 2nd ed., copyrighted 2000
ER  -