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  <titleInfo>
    <title>Preference structure measurement</title>
    <subTitle>conjoint analysis and related techniques</subTitle>
  </titleInfo>
  <titleInfo type="abbreviated">
    <title>Prefer. struct. meas</title>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Conjoint analysis and related techniques</title>
  </titleInfo>
  <name type="corporate">
    <namePart>IntelliQuest</namePart>
  </name>
  <name type="corporate">
    <namePart>American Marketing Association</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">txu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Chicago, Ill.?]</placeTerm>
    </place>
    <publisher>American Marketing Association</publisher>
    <dateIssued encoding="marc" point="start">19uu</dateIssued>
    <dateIssued encoding="marc" point="end">9999</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>v. 28 cm.</extent>
  </physicalDescription>
  <note>"A guide for designing and interpreting conjoint studies."</note>
  <note>Description based on: 2nd ed., copyrighted 2000.</note>
  <note>Prepared by: IntelliQuest.</note>
  <subject authority="lcsh">
    <topic>Consumers' preferences</topic>
    <topic>Periodicals</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Conjoint analysis Marketing</topic>
    <topic>Periodicals</topic>
  </subject>
  <classification authority="lcc">HF5415.32 .P74 2000</classification>
  <classification authority="ddc" edition="13">658</classification>
  <identifier type="issn">1539-3135</identifier>
  <identifier type="lccn">2002206948</identifier>
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    <recordCreationDate encoding="marc">020321</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527195110.0</recordChangeDate>
    <recordIdentifier>276605</recordIdentifier>
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