Preference structure measurement conjoint analysis and related techniques. Conjoint analysis and related techniques - [Chicago, Ill.?] American Marketing Association - v. 28 cm. - Marketing research technique series .

"A guide for designing and interpreting conjoint studies." Description based on: 2nd ed., copyrighted 2000.

Prepared by: IntelliQuest.

1539-3135 = Preference structure measurement = Prefer. struct. meas.

2002206948


Consumers' preferences--Periodicals.
Conjoint analysis Marketing--Periodicals.

HF5415.32 / .P74 2000

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