TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 047123057X (cloth)
AV  - HF5415.2 .A14 2003
U1  - 658.8/3 22
PY  - 2003///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing research
KW  - Local
N1  - Includes bibliographical references and index
ER  -