TY  - BOOK
AU  - Enis,Ben M.
AU  - Cox,Keith Kohn
TI  - Marketing classics: a selection of influential articles
SN  - 0205083412 (pbk.)
AV  - HF5415 .M29748 1985
U1  - 658.8 19
PY  - 1985///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
KW  - Local
N1  - Includes bibliographies and index
ER  -