Marketing classics  a selection of influential articles 
[compiled by] Ben M. Enis, Keith K. Cox. 
 - 5th ed. 
 - Boston  Allyn and Bacon  c1985. 
 - xvii, 459 p.  ill.  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0205083412 (pbk.) 
<br/><br/><label>LCCN: </label>84018417 //r902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29748 1985 
<br/><br/><label>Dewey Class. No.: </label>658.8