TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing
T2  - Prentice Hall series in marketing
SN  - 0137017316
AV  - HF5415 .K636 1986
U1  - 658.8 19
PY  - 1986///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Local
N1  - 911217; Includes bibliographies and indexes
ER  -