Kotler, Philip, <br/><br/>
Principles of marketing 
Philip Kotler. 
 - 3rd ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1986. 
 - xxiv, 774 p.  ill. (some col.)  25 cm. 
 - Prentice Hall series in marketing .
<br/><br/> 911217 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0137017316 
<br/><br/><label>LCCN: </label>85017015  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8