TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services marketing: integrating customer focus across the firm
SN  - 0072471425 (alk. paper)
AV  - HD9980.5 .Z45 2003
U1  - 658.8 21
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Service industries
KW  - Marketing
KW  - Local
KW  - Customer services
N1  - Includes index
ER  -