Zeithaml, Valarie A. <br/><br/>
Services marketing  integrating customer focus across the firm 
Valarie A. Zeithaml, Mary Jo Bitner. 
 - 3rd ed. 
 - Boston  McGraw-Hill/Irwin  c2003. 
 - xx, 668 p.  ill.  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072471425 (alk. paper) 
<br/><br/><label>LCCN: </label>2002025544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Marketing<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z48s3