@book{197336,
	author = {Argenti, Paul A.},
	title = {Corporate communication},
	publisher = {McGraw-Hill/Irwin},
	year = {c2003.},
	address = {Boston},
	edition = {3rd ed.},
	url = {http://www.loc.gov/catdir/toc/mh031/2002028326.html}
}