Hendrix, Jerry A.

Public relations cases Jerry A. Hendrix. - 5th ed. - Belmont, CA Wadsworth/Thomson Learning c2001. - viii, 488 p. ill. 24 cm. - Wadsworth series in mass communication and journalism .

Includes bibliographical references and index.

0534514324

00036677


Public relations--United States.--Case studies.
Publicity--Case studies.

HM1221 / .H46 2001

659.2 / H4986p5