00806nam a2200241Ia 450000100070000000500170000700800410002401000170006502000150008204000180009704200080011505000230012308200260014610000260017224501040019825000120030226000610031430000290037550400510040465000500045570000290050570000300053427512420160527194802.0040324s2005    njua     b    001 0 eng    a  2004007035  a0131411683  aDLCcDLCdDLC  apcc00aHC79.H53bM64 200500a620.00688bM699m22221 aMohr, Jakki J.2Local10aMarketing of high-technology products and innovationscJakki Mohr, Sanjit Sengupta, Stanley Slater.  a2nd ed.  aUpper Saddle River, N.J .bPearson/Prentice Hallcc2005.  axx, 450 p.bill.c25 cm.  aIncludes bibliographical references and index. 0aHigh technology industriesxMarketing.2Local1 aSengupta, Sanjit.2Local1 aSlater, Stanley F.2Local